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Just completed, we are absolutely thrilled and relieved to be the other side of the sale, so thank you very much for your great efforts throughout. Superb.

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Home staging: Is it worth the cost?
Sep 2019

If you’re selling your property you want to make sure that you get the best possible price in the shortest possible time. One way to ensure that it is ready to impress potential buyers is to hire a professional home staging company. But is it worth the cost?


What is home staging?

Home staging does not involve any renovation or maintenance work – a staging company instead visually enhances your property (through furniture, mirror, soft furnishings, accessories, and artwork) to present it in its best light so that viewers can imagine themselves living there. A good home stager makes a home look impersonal but stylish, in order to appeal to the maximum number of buyers. Since the vast majority of buyers make a decision on whether to view a property based on the photos they see online, a well-staged home with high quality photos that show its full potential can work wonders for generating viewing enquiries.

Does home staging work?

According to Rightmove, a staged home sells for an average of 8% more than a non-staged home. On a £250,000 property that means you could get an additional £20,000 – far less than the cost of hiring a staging company. Despite the financial advantages, few UK homeowners choose to opt for professional home staging, believing that it is pointless sprucing up their home when they are about to move out.

How much does home staging cost?

This will depend on the level of service you choose. An initial consultation will cost somewhere in the region of £100-250, while hourly staging rates can go for between £50-75. Some companies will rent furnishings and accessories to you while others will give you a list of suggested items to purchase to enhance the appearance of key rooms. The total cost of home staging should be less than £2,000, which you may want to consider if you are at risk of having to reduce your asking price.

Can I do it myself?

Although you can’t beat professional advice from a home staging expert, there are some DIY tips you can try to impress potential buyers:

  • Declutter your home and make sure it’s clean and tidy.
  • Depersonalise by putting away any family photos/kids’ drawings.
  • Reduce the contents of wardrobes and cupboards to give the impression of more space.
  • Visit local show homes or big name stores such as Ikea to get tips on room layout and accessories.
  • Keep décor and colours as neutral as possible.

Where can I find a home staging company?

There are several home staging businesses in Cornwall. The Home Staging Network has a handy directory for finding your closest one.

If you are thinking of selling a property in Cornwall, the experienced team at Lillicrap Chilcott will ensure that you get the best possible price. Contact us today to get started.